If you need to reach your target audience without the great expense of taking out a newspaper ad or having billboards posted, branded promotional items can be a superb investment to make. Read our guide to using this effective yet economical form of marketing.

What can branded promotional gifts do for my business?

By giving away branded free gifts to potential customers, you create a means for them to be frequently exposed to your brand. You might have given them a pen with your company name on it or a mug with a design that relates to the products you sell. Each time your customer uses their gift, they will be reminded of your brand. As for your business costs, this is a cheap form of advertising  – gift ideas like baseball caps, t-shirts and cash stashes are inexpensive. They are also well-targeted as you can hand these branded products directly to the type of person who fits your customer profile.

Which items make good gifts?

Good products to use should firstly be within your budget and secondly be items a person is likely to use often and not throw away. Gifts like key rings, pens and mugs are proven items that convey across brands successfully. Some businesses like to add an edge to their products to help them – and consequently their name – stand out in their customers’ minds. They opt for creative gift ideas such as a pack of playing cards or Kool-Aid packets. If you want to follow this line, some good advice is to think carefully about your target customers, be aware of current trends that might affect them and then choose a gift that will appeal to them e.g., is there a new type of phone they might have that you could produce branded covers for? Choose to give out more than one type of gift so you can appeal to a range of people in your target audience e.g., branded golf balls for men and brass pill containers for women.

How do I brand my gifts?

Make decisions about how to brand your gift depending on the item you are using and who will be using it. If it’s an inexpensive pen, you might want to include your company’s name and address. If it’s something more stylish like an engraved toothpick holder, you might want to include a subtle logo. And if you’ve opted for a t-shirt, why not make your branding big and bold to reach new customers when it’s worn.

How do I distribute my gifts?

Once again, think about your target audience and where they are more likely to be. The best places to have your branded promotional items are in your store (at the entrance or exit), at conference or trade shows, or any other public events related to your business. The idea is to reach your niche audience and make sure they take your branding home with them.

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